
HEYCHIC
Brand Design · Desktop Website Design · H5 Website Design · Brand App Design · Campaign Poster Design · Internal Business Apps · Video Editing & Color Grading
I studied Interaction Design at Zhejiang University of Science and Technology. I design brands, websites, apps and enterprise tools, and use AI and code to test ideas. Outside work, I'm a photographer and trail runner.
I work across visual and UI design, from international brands and e-commerce to POS and WMS systems. I can clarify requirements, develop visuals and support developer handoff, using AI to explore concepts and test prototypes.
I'm refining my visual and digital design while learning more about products and technology. AI and code help me build independently; photography and trail running keep me observant, curious and committed to steady progress.

Brand Design · Desktop Website Design · H5 Website Design · Brand App Design · Campaign Poster Design · Internal Business Apps · Video Editing & Color Grading

Brand Design · Desktop Website Design · H5 Website Design · Campaign Poster Design

UI/UX Design

Character IP Design
More of my independent projects include B-end UI design, instrument and meter design, graphic design, web design, etc

Retail POS system

Corporate website design

Door hardware manufacturer website

Supplier collaboration management

Intelligent cleaning tools manufacturer website

Instrument interface visual design

Driver cockpit interface design
The work tells a story.
Here’s the perspective it has shaped.








Each project is a chance to learn, experiment and push my limits.
Roles & project collaborations
UI Designer
Designed the HEYCHIC app, POS and procurement tools; refined WMS interfaces. Created brand websites, visual guidelines and reusable UI components.
Brand Designer
Built OUTMAKER’s visual identity and guidelines, and designed its website, campaigns and video content.
Visual DesignerInternship
Designed client websites, visual guidelines and campaign assets, supported by competitor research and motion graphics.
UI DesignerProject Collaboration
Designed operating interfaces for laboratory instruments and equipment.
Away from the screen, I love taking photos. A camera gives me a reason to slow down, notice the light, and keep a few small moments from everyday life.
I also love running trails. New paths, muddy shoes, and a little time in the mountains help me clear my head. Some days, it’s simply about being outside.